On November 20, Roblox was launched on Xbox One, with an initial selection of 15 games chosen by Roblox staff. On May 31, 2015, a feature called 'Smooth Terrain' was added, increasing the graphical fidelity of the terrain and changing the physics engine from a block-oriented style to a smoother and more realistic one. On October 1, 2013, Roblox released its Developer Exchange program, allowing developers to exchange Robux earned from their games into real-world currencies. On December 11, 2012, an iOS version of Roblox was released, and on July 16, 2014, an Android version was released. In December 2011, Roblox held their first Hack Week, an annual event where Roblox developers work on outside-the-box ideas for new developments to present to the company. This paid membership feature was rebranded as Roblox Premium in September 2019. In August, Roblox applied server improvements and released a premium membership service named "Builders Club". In March 2007, Roblox became compliant with COPPA, with the addition of safe chat, a change that limited the communication ability of users under the age of thirteen by restricting them to selecting predefined messages from a menu. The game officially launched on September 1, 2006. The company launched in March 2004, and by fall 2005 Roblox had playable characters. In late 2003, the game changed its name to DynaBlocks, then in January 2004, it changed to Roblox. Baszucki started testing the first demos that year. The beta version of Roblox was created by co-founders David Baszucki and Erik Cassel in 2003 under the name GoBlocks. Roblox gameplay circa September 2006, when it was officially launched.
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